Possibly sometime on August 29, 2014, a group of influential and well-known players like Jeff Jones, Alyx Lisgathe, and Bodan Temnyk decided to start a fake hype train around Spell Chronicle by posting on Facebook and elsewhere that they were buying any and all copies of the card.
This is not to say that Spell Chronicle is a totally useless card, despite the fact that it's pretty bad. It can be used (terribly) in Burning Abyss decks, or as part a specific degenerate win condition. It can also apparently do this:
The only reason I have for making this post, other than to inform anyone who happens to read it, is just to say this: I have gained a gigantic amount of respect for everyone who feels that this joke is a negative development within our community.
Thanks for reading.